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Worldless

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Client: 
Thunderful Games
Service: 
Influencer Campaign

Objective:

To build excitement for Worldless by partnering with creators who love unique combat systems, indie games, & platformer speedruns, while driving sales.

The Juicy Results

1.2M
Total Views
2M
Impressions
12
Creators
20K
Hours Watched

Strategy:

We focused on partnering with Spanish & English-speaking creators across the globe, selecting influencers with a passion for unique combat systems, indie games, & platformer speedruns. These handpicked creators, including popular names like Ezekiel_III, Strippin, & Pazos64, streamed Worldless for at least two hours, showcasing its distinctive gameplay & captivating visuals 🏃‍♀️

We inspired our creators to get creative, leading to Nikoheart playing the game with an unconventional controller—THREE pairs of DK Bongos—& sharing exclusive concept art breakdowns from the developers themselves. We trusted them as community experts, confident that their creativity would make a huge impact 💚

This approach resulted in over 1 million views of sponsored content & more than 2 million impressions across platforms, with overwhelmingly positive community sentiment 🌎

Campaign Video.

It was a pleasure to work with the Disobey team. Not only are they friendly and approachable, they are also very professional. They understand how important communication is, care about the campaigns and have excellent knowledge when it comes to creators. I'd happily work with them again.
Gemma Bowen
Community Manager
Thunderful Games