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FAR: Changing Tides

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Client: 
Frontier
Service: 
Influencer Campaign
PR Box Distribution

Objective:

To create an impact & raise awareness for the launch of FAR: Changing Tides without revealing too much gameplay due to the short playtime of the game.

The Juicy Results

1.3M+
Impressions
+766%
Above Target KPI
56.5K
Engagements

Strategy:

We crafted a tailor-made campaign focused on indie narrative enthusiasts through imaginative TikTok content. Our strategy drew in the audience & also enlisted creators capable of reimagining the ordinary 🧙

Whether it was building a cake shaped like a ship, bringing FAR: Changing Tides to life in Minecraft, designing one-of-a-kind keycaps, or unveiling eye-catching cosplays 🦹‍♀️

Our creators injected fresh energy into the game's universe, making a significant impact at launch while keeping much of the gameplay under wraps 🤫

Campaign Video.