Just like with kids, we shouldn’t have a favorite campaign, but this one holds a special place in my (Kat's) heart. We created a campaign that we knew would resonate with romance enthusiasts & simmers by spotlighting the heartwarming journey of "Later Daters." With a focus on Twitch, we collaborated with streamers who genuinely connected with the game's themes of love, connection & LGBTQ+ representation 🌈

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Throughout the campaign, streamers & their audiences got to experience the full emotional range the game offers—laughing, crying & celebrating the beautifully crafted narrative. The heartfelt playthroughs sparked a wave of positive community sentiment, with many viewers being excited to purchase the game 🛍️

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By tapping into authentic emotions & diverse representation, this campaign successfully introduced "Later Daters" to new audiences while strengthening its bond with existing fans 💚