F1 Manager 22
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Client:
Frontier Developments
Service:
Influencer Campaign
Objective:
To generate exposure for F1 Manager 2022 by partnering with international, English-speaking gaming creators who are F1 fans, but whose content isn't primarily focused on racing or Formula 1.
The Juicy Results
1.2M+
Impressions
2.5X
Above Target KPIs
Strategy:
F1 Manager 2022 was ready to hit the track & we built hype by teaming up with creators across Twitch, YouTube, & X—those who love F1 but typically focus on more than just racing content 🎮
We spread the word organically by handing out game keys to streamers & YouTubers passionate about Formula 1. These creators dove in, streaming the game for at least two hours, chatting about the features, & casually dropping purchase CTAs throughout their streams 🚗
With chatbot links driving traffic to the official site & gameplay front & center, the buzz started building fast. Creators were all in, sharing their excitement & getting their communities hyped, which led to a big boost in engagement across the board 🏁
Campaign Video.
Disobey always understands the assignment. The team is passionate, honest, & easy to work with making sure we always know where we stand, what’s achievable, & that the influencers we’re working with are treated fairly & with respect. They know how to help us find the right voices – the voices that we didn’t know were out there & the diverse voices.
Hollie Bennett
Head of Influencers
Frontier
