The Juicy Results
4.7M+
Total Impressions
2.2M+
Total Views
2.6M
Mins Watched
37Hrs
Extra Play Time
Strategy:
We created two campaign beats: a pre-launch focus on wishlist generation to build anticipation & a sales campaign at launch & beyond. This dual approach aimed first to secure a base of potential players & then convert this interest into sales, ensuring sustained momentum & success for this musical masterpiece ๐ถ
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Handpicking the right creators was essential to our success - engaging creators from around the world who love story-driven games with a genuine appreciation for musicals, including creators who have even been in musicals themselves ๐ค
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Stray Gods went on to win multiple awards, including a Grammy nomination, demonstrating the impact a great game can have with a well-rounded marketing strategy ๐ท
Campaign Video.
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Disobey were fantastic - they were endlessly supportive, communicative, understanding of our quirks and needs as a studio and team, and delivered incredible campaigns with ease. We would work with them again in a heartbeat!
Meredith Hall
Director of Marketing
Summerfall Studios