Stray Gods
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Client:
Summerfall Studios
Service:
Influencer Campaign
Objective:
To raise awareness, drive wishlists & sales for Grammy-nominated Stray Gods - a first-of-its-kind musical game via a stand-out global influencer campaign on TikTok, Twitch & YouTube.
The Juicy Results
4.7M+
Total Impressions
2.2M+
Total Views
2.6M
Mins Watched
37Hrs
Extra Play Time
Strategy:
We created two campaign beats: a pre-launch focus on wishlist generation to build anticipation & a sales campaign at launch & beyond. This dual approach aimed first to secure a base of potential players & then convert this interest into sales, ensuring sustained momentum & success for this musical masterpiece 🎶
Handpicking the right creators was essential to our success - engaging creators from around the world who love story-driven games with a genuine appreciation for musicals, including creators who have even been in musicals themselves 🎤
Stray Gods went on to win multiple awards, including a Grammy nomination, demonstrating the impact a great game can have with a well-rounded marketing strategy 🎷
Campaign Video.
Disobey were fantastic - they were endlessly supportive, communicative, understanding of our quirks and needs as a studio and team, and delivered incredible campaigns with ease. We would work with them again in a heartbeat!
Meredith Hall
Director of Marketing
Summerfall Studios
