Struggling
Objective:
The Juicy Results
Strategy:
We assembled a quirky crew of YouTubers who thrive on the absurd & chaotic, just like Struggling itself. To maximise the mayhem, we focused on getting creator groups together to dive into the game’s co-op mode, showcasing the hilariously unpredictable gameplay 🤝
With creators like ManlyBadassHero & BeautifulOB leading the charge, we unleashed the chaos, ensuring that their audiences got a full taste of the game’s offbeat charm. We encouraged creators to play for at least three hours, & many were so hooked they kept the struggle going even longer 🤪
We complemented the paid campaign with an organic push to co-op lovers, spreading the chaos even further. By the end, we hit 53 hours of streamed co-op madness & over 800K views on YouTube. The creators had a blast, their communities loved the chaos, & Struggling proved to be the perfect fit for those who enjoy a wild challenge with friends 😁
Campaign Video.
Disobey always understands the assignment. The team is passionate, honest, & easy to work with making sure we always know where we stand, what’s achievable, & that the influencers we’re working with are treated fairly & with respect. They know how to help us find the right voices – the voices that we didn’t know were out there & the diverse voices.
