For this Japanese-inspired social sim, we designed a meaningful & authentic influencer campaign across YouTube, Twitch, & TikTok to maximise awareness of this highly anticipated title 🍡

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We handpicked creators on Twitch & YouTube who had either shown interest in the title, were influential voices in the cosy gaming space or who we absolutely knew would enjoy the relaxing, low-stakes exploration (& cats!) to help us weave the game’s story into the fabric of all the right communities, , ensuring deep & genuine engagement 🐱

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On TikTok & Instagram, we teamed up with talented creators who turned inspiration into art - think Raccoon Doughnuts, delicate paper craft flowers, themed cakes & a beautiful clay art keycap tester that’s almost too pretty to press. These eye-catching creations brought the game to life in the most unexpected places, captivating audiences & sparking widespread interest 🍩