To maximise reach in a cost-effective way, we chose TikTok as our primary platform, creating short, captivating awareness content infused with the enchanting atmosphere of Bō: Path of the Teal Lotus. Supported by Spark Ads, we made sure this content reached the right audiences who were drawn to the game's unique art style & story ✨

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We teamed up with talented short-form creators who were already fans of Bō or games with a similar aesthetic, ensuring the content felt authentic & resonated with their audiences. Their vibrant, informative videos effortlessly blended with their usual style, drawing in viewers who connected with the game's artistic charm. Amplified through Spark Ads, this content reached beyond the usual crowd, directing viewers straight from the videos to the Steam page ⛩️

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Our efforts were bolstered by organic outreach through Disobey & Humble Games' social channels, alongside a successful key distribution campaign. With 144 Steam keys sent out & numerous streamers—each with over 200 concurrent viewers—ready to go live at embargo lift, the launch created a buzz 🌿

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