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Client:
Thunderful
Service:
Influencer Campaign
Objective:
To raise awareness & sales by showcasing the revolutionary mechanics of 2023’s most mind-bending puzzle game & inviting creators to experience this new take on puzzles.
The Juicy Results
2.5M+
Total Impressions
1M+
Total Views
1.8M
Mins watched
44Hrs
Extra Play Time
Strategy:
We crafted a multi-channel launch strategy for Twitch, TikTok & Twitter, then brought the campaign to life with a diverse set of content creators whose reactions & creativity couldn’t have been better 📸
We targeted creators who have played similar games & variety players looking for something new. Our selected creators were so into the game that most played way beyond their paid sponsored segments & continued playing the game during further streams 🚀
That’s the power of teaming up with the right creators 💯
Campaign Video.
When joining Thunderful, I inherited a campaign that I needed to turn around within a month. I turned to Disobey, and they steered a panicking ship into a very successful launch campaign that I felt very happy to have as my first campaign in the company.
James Bartholomeou
Influencer Manager
Thunderful Games
