Planet of Lana
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Client:
Thunderful
Service:
Influencer Campaign
Objective:
To make a splash for the PlayStation & Nintendo Switch release for Planet of Lana with cross-platform coverage & a diverse roster of creators.
The Juicy Results
3.5M
Total Impressions
2.4M
Total Views
15 Hrs
Extra Play Time
44K
Mins Watched
Strategy:
We hand-selected creators who would fit the target of cosy gaming but with an interest in puzzle solving & an eye for Ghibli aesthetics 🧩
We selected creators across Twitch & YouTube for a launch day push to show off the beautiful hand-painted gameplay & the emotional rollercoaster as Lana & her loyal companion embark on a rescue mission 🌱
With the base game having already launched it was important to reach new audiences in different ways. To capture the game’s beauty, we enlisted creators whose canvases ranged from cake to clay to an actual Nintendo Switch & had them document the process via short-form content on Instagram & TikTok, all supported by Spark Ads to reach wider audiences 🧁
Campaign Video.
It was a pleasure to work with the Disobey team. Not only are they friendly and approachable, they are also very professional. They understand how important communication is, care about the campaigns and have excellent knowledge when it comes to creators. I'd happily work with them again.
Gemma Bowen
Community Manager
Thunderful Games
