For this perfect recipe, we mixed in creators from the UK, Germany, France, & Australia, blending gaming streamers with body painters, bakers, & even musicians to create content that really took the cake. To avoid spoiling too much gameplay due to the shorter playtime, we worked with creative influencers to highlight the game in unique, fun ways that kept the excitement high without giving away all the goodies 🧁

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We teamed up with a diverse batch of influencers across Twitch, TikTok, Instagram Reels, YouTube Shorts, & Twitter, where creators served up tasty bites of Yum Yum Cookstar’s colourful, food-filled features 🍽️

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From short & sweet bursts of gameplay to creative, culinary-inspired content, we stirred up excitement & drove traffic for the launch using a mix of organic & paid creators. This flavorful blend of content & languages allowed us to reach a wide audience & cook up strong engagement across all platforms 🧇