Company of Heroes 3
Objective:
The Juicy Results
Strategy:
We launched a tactical campaign by partnering with English & German speaking creators who thrive on strategy games like Total War, Age of Empires, & Civilization. These hand-picked influencers were immersed in the battlefield for at least two hours, guiding their audiences through the intense strategy & gameplay that CoH3 has to offer 🎮
To drive traffic & build pre-order momentum, we embedded chatbots with a CTA to pre-order the game every 10 minutes, while also allowing viewers to summon the link with the !PreOrder command. Streamers posted action-packed clips across social media, spreading the strategic hype beyond their streams ⚔️
The response was phenomenal, with 75% of creators extending their playtime, showcasing just how hooked they & their audiences were. Their genuine love for the game sparked high engagement, proving that we had selected the perfect creators for the mission 🌵
Campaign Video.
Disobey just get it. They understood the IP quickly, developed an effective influencer target list and plan based on the budgets and timelines, offered only trusted creators who would deliver enthusiastic and engaging content AND generated a post campaign report in short order. Truly they felt like an extension of the internal team here.
