RAKUGAKI
Objective:
The Juicy Results
Strategy:
We took RKGK from announcement to launch in six short weeks 😲 While this was ambitious, we made it a big success, launching the socials during the inaugural Triple-I Initiative, where RKGK made a huge splash 💦
On social media, we told Valah's story, our strong, badass female lead, speaking directly to our audience in her voice. We highlighted the stunning graffiti art, smooth controls & balanced gameplay. We produced all content in house, created all strategies & executed all plans 🚀
For our influencer campaign, we carefully selected creators passionate about fast-paced platformers & speedrunning, as well as those who would appreciate the game's aesthetics & produce creative content 🎨
This seamless strategy between multiple disciplines exceeded pre-launch wishlist targets & built a highly engaged community, with one fan even getting a game-inspired tattoo! 😲
Campaign Video.
Disobey is a dream to work with! Having worked on the agency side for years myself & having worked with other agencies, Disobey is hyper organised & I trust them. I've been extremely impressed so far. They're great on a personal level and a professional level & the team is really, really great, too. From a value perspective Disobey were the obvious choice for us, their values were what made us want to work with them because we have those same values.
