Floppy Knights
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Client:
Rose City Games
Service:
Influencer Campaign
Objective:
To build excitement for Floppy Knights by partnering with deckbuilding enthusiasts, driving traffic to the Steam page, & engaging a wide audience through captivating pre-launch content.
The Juicy Results
150K
Live Views
125
Keys Distributed
69
Content Pieces Created (nice)
Strategy:
We rallied a squad of seasoned deckbuilding creators, including SplatterCatGaming, Retromation, & Celerity, to dive into the quirky world of Floppy Knights. Our hand-picked creators showcased the game through a mix of YouTube videos & Twitch streams, introducing their audiences to the game’s unique blend of tactics & charm 💐
To spread the word even further, we reached out to 125 additional streamers distributing keys & highlighting the ongoing demo. The campaign gained momentum, with a total of 43 streamers & 26 YouTube creators jumping in to share their gameplay experiences ⚔️
The response was overwhelmingly positive, with creators & their communities getting hooked on Floppy Knights 💚
Campaign Video.
