For this cute & colourful blacksmithing game, we hand-selected notable & trusted voices in the cosy gaming space like Cozy K, Eeowna & DrGluon to play & create content about the game ⚒️

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To encourage wishlists before launch, we leveraged short-form content like TikToks, IG Reels & well-placed YouTube integrations. These awareness pieces promoted wishlist additions through verbal callouts, while clicks were boosted through optimised SparkAds on TikTok  🚀

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We made a splash at launch, by engaging with live streamers who appreciate aesthetic pixel art styles & puzzling adventures, such as ThatNerdViolet, Raptor & Katskratchh. Additionally, we commissioned artists to create stunning crafts for us, including a pixel art cardboard sword, an anvil-themed cake & even a real-life replica of an in-game sword, collectively garnering over 700k views ⚔️