SteamWorld Build
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Client:
Thunderful
Service:
Influencer Campaign
Objective:
To create a brand awareness campaign that will generate hype & drive wishlists for the latest instalment in the beloved SteamWorld franchise.
The Juicy Results
3.2M+
Total Impressions
77H
Extra Play Time
2.4M+
Total Views
5M+
Mins Watched
Strategy:
We crafted a multi-channel strategy for Twitch, TikTok & YouTube that aligned with Thunderful's key beats leading up to launch, all brought to life by passionate creators who were able to re-engage lapsed SteamWorld fans, entice new city builders & draw in dungeon crawler fans 🏙️
We targeted creators who are fans of the genre & drilled down into audiences via TikTok SparkAds who we knew would love to take on the adventure, all with their steambots in tow 🦚
From custom consoles to in-depth “Let's Plays”, our creatives explored everything the bustling SteamWorld town had to offer 👨🎨
Campaign Video.
