Frontier came to us to create the launch campaign for Jurassic World Evolution 2, including all subsequent DLCs. Frontier wanted to open the game up to new audiences who haven’t played the series much or never before. We created an exhilarating influencer campaign targeting both newcomers & dinosaur enthusiasts by leveraging our creator network & engaging creators passionate about strategy-based management sims.
Through a dynamic collaboration with influencers across Twitch, YouTube, TikTok, Instagram & Twitter, we executed a diverse content strategy, ranging from live broadcasts to captivating TikTok videos. Our comprehensive campaign management covered everything from creative ideation & strategy to negotiation, contracting, payments, & reporting. The results speak for themselves - a campaign with real bite!