Once a whimsical realm, Wonderland had lost its luster, blanketed in detritus. Determined to restore its former glory, we embarked on an enchanting campaign where we carefully selected creators across Twitch, YouTube, & Tiktok - those captivated by cosy gaming & fantasy realms, as well as avid book readers & Wonderland admirers 📖

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Upon launch we spread the word organically & coordinated a key distribution through Disobey's social channels & scoured the land to find PowerWash superfans, letting them know about the new pack & getting them involved from day one 🗝️ 

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Our colourful campaign was a mosaic of creativity, featuring an array of creators - from whimsical cosplay & cosy co-op companions, to soothing ASMR artists & immersive VR enthusiasts. The response was overwhelmingly positive, with creators eagerly diving down the rabbit hole. Their videos & streams not only captivated their audiences but significantly boosted engagement across platforms 🐰

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