Wizard of Legend 2
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Client:
Humble Games
Service:
Influencer Campaign
Objective:
To create buzz & awareness around the upcoming demo featured in June's Steam Next Fest for the highly anticipated sequel, Wizard of Legend 2, via a cost-effective influencer activation.
The Juicy Results
850K
Total Impressions
2.2M+
Mins Watched
680K+
Total Views
13K+
Link Clicks (2% CTR)
Strategy:
Our strategy enlisted a select roster of Twitch creators to play the Wizard of Legend 2 demo during Steam Next Fest & encourage demo plays, game feedback, & wishlist additions among their communities 🧙
As the game was still in development, it was crucial for the developers to gather feedback during demo plays to help hone & refine the game before its launch. We selected influential roguelike/lite creators in the space, such as AdmiralBahroo, SingSing, & BarbarousKing, to play on stream & share their honest thoughts 💭
Click-throughs from their audiences were incredible, & Wizard of Legend 2 made it to the top trending, most wishlisted, & most played lists during Steam Next Fest! ⚡️
Campaign Video.
