Warhammer: 40,000 Chaos Gate
No items found.
Client:
Frontier Developments
Service:
Influencer Campaign
Objective:
To build hype & awareness for Warhammer 40,000: Chaos Gate - Daemonhunters by teaming up with strategy-lovers, driving traffic to the Steam page, & engaging a new crowd with epic, action-packed content.
The Juicy Results
40K
Live Views On Twitch
71%
Of Creators Played Beyond Sponsorship
Strategy:
We teamed up with creators on Twitch who love strategy games like XCOM & Total War: Warhammer, but hadn’t yet played Chaos Gate - Daemonhunters. We wanted their genuine excitement to shine through as they experienced the game’s intense, tactical battles for the first time 🎮
Each streamer dove in for at least two hours, while chatbots dropped reminders every 10 minutes to check out the game on Steam. Fun clips from their streams were shared on Twitter tagging the game account, spreading the chaos even further 🛡️
The majority of creators played past their required time, proving that our lineup was a perfect fit—their enthusiasm for the game kept them locked in, & their audiences loved every minute of it 🌵
Campaign Video.
Disobey always understands the assignment. The team is passionate, honest, & easy to work with making sure we always know where we stand, what’s achievable, & that the influencers we’re working with are treated fairly & with respect. They know how to help us find the right voices – the voices that we didn’t know were out there & the diverse voices.
Hollie Bennett
Head of Influencers
Frontier
