SCORN
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Client:
Kepler Interactive
Service:
Social Media Management
Content Production
Community Management
Objective:
Scorn, an atmospheric first-person horror, landed in our hands with the challenge to reverse negative community sentiment on social media, breathing new life into the accounts & building a loyal fanbase.
The Juicy Results
76M+
Total Impressions
4M+
Total Engagements
105x
Audience Growth
8.5%
Engagement Rate
Strategy:
We developed a community strategy rooted in transparency & making our community feel heard, transforming sentiment from mostly negative to 85% positive in just three months. Our work reignited excitement for the game, creating a thriving & eager community 🤗
Our content strategy focused on drip-feeding content to our audience, fully embracing Scorn's dark, unsettling undertone, making players desperate to get their hands on the game 😱
Our approach didn't just build anticipation; it translated into tangible success, generating thousands of wishlists & later sales. In transforming the community, we didn't just meet expectations; we set a new standard for managing communities 🚀
Campaign Video.
I have had the pleasure of working with Disobey for many years, both in my current role and at my previous company. Disobey act as a vital part of our publishing efforts on many of our titles. Whether it be through community and social media engagement, influencer campaigns or key creative assets. Disobey are highly skilled, fast, flexible and human. They embrace and celebrate modern forms of communication. In short, they kick ass and I would happily recommend them to anyone.
Zac Antonacci
VP Publishing & Marketing
Kepler Interactive
