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Aimlabs

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Client: 
State Space Labs Inc.
Service: 
Social Media Management
Content Production
Community Management
Paid Social Media

Objective:

Aimlabs, an FPS aim trainer with over 30 million users on Steam & mobile, came to us to create an engaged social media following & raise awareness for the brand across all platforms.

The Juicy Results

200+
Social Posts Created Monthly
280M+
Total Impressions
14M+
Total Engagements
41M+
Total Views

Strategy:

Since then, we've not only shaped the brand's voice & content strategy from the ground up but turned Aimlabs into one of the most engaging names in the FPS space 🤗   

We grew the audience from 2K followers to a hyper-engaged audience of 300K+ members. Nurturing this audience has been key in generating millions of impressions monthly & getting Aimlabs’ sales beats out there to fans who are ready to engage. We created over 200 unique posts & received over 10,000 community messages every single month 🤯 

We're also in charge of the $1 Million Donation to Special Effect through the Fall Guys Battle of the Brands, where we teamed up with Ninja, G2 Esports & MrBeast. This activity catapulted Aimlabs' exposure massively, resulting in 50 Million impressions & media coverage in every press outlet, elevating the brand to new heights 🚀

Campaign Video.

Disobey are an essential extension of Aim Lab’s marketing team, immersing themselves in our market category to speak to our target audiences in a genuine voice. They weave this knowledge into carefully crafted campaigns for each social media platform to maximize reach and engagement. Their desire to test new messaging and creative formats, optimize based on data and community feedback, and close relationship with our team make them invaluable partners.
Eric Inamine
Director of Marketing
Aimlabs