Lightyear Frontier
No items found.
Client:
FRAME BREAK
Service:
Social Media Management
Content Production
Community Management
Paid Social Media
Objective:
To raise awareness & nurture the community for Lightyear Frontier, a peaceful open-world farming adventure, launching into EA across TikTok, Instagram, YouTube Shorts, Discord & X.
The Juicy Results
17M+
Total Impressions
3.5M+
Video Views
75K+
Total Engagements
36%
Audience Growth
Strategy:
We came on board 3 months before Lightyear Frontier launched into EA, familiarised ourselves quickly with the game, genre & audience to really hit the ground running... & so we did 🚜
Our content strategy in the lead-up to the launch featured short-form storytelling content to entice a new audience to check out the game. Our videos featured soft CTAs to close the conversion loop & encourage wishlist additions 🛍️
The launch was a huge success, with over 1M players & a “Very Positive” rating on Steam. Post-launch, our content focuses on explainer content & building a solid feedback loop between the community & devs. This farmer is far from done here 👩🌾
Campaign Video.
Working with Disobey has been an absolute delight! Communication was consistently smooth, clear and constructive. Disobey were onboarded during a critical time of our product and they managed to tackle that challenge head on, demonstrating their competence from the get-go. They took the time to truly understand our brand identity and voice, ensuring that every post, comment, and interaction reflected our values and resonated with our audience. They were always receptive to feedback, open to collaboration, and proactive in suggesting new ideas and opportunities. It's clear that they genuinely care about the success of their clients.
Anita Stenholm
Marketing & Events Manager
FRAME BREAK
